ABOUT CPA MARKETING
What is CPA Marketing ?
Cost Per Action ( CPA ) Marketing is affiliate model where a commission is paid when a user takes a specific action . These actions include filling out form, getting a quote, singing up for a trial, or making a purchase.
Why CPA ?
There are two main reasons that I prefer CPA over banner ads, adsense, and most other affiliate marketing strategies.
- Higher on the value chain:
To make the most money from your site, you want to get high up value chain.
Here is what the value chain looks like for digital products (using a $100 course as an example)
As you can see, Adsense, banner ads, and CPC/CPM put you at the bottom of the value chain.
On the other hand, selling your own product, being an affiliate, and CPA put you higher up on the chain.
Keep in mind that physical products have 2-10x more hands in the pot (distributors, warehouses< suppliers etc). That’s why Amazon Associates only make 100 bucks when someone buy a $2500 laptop.
To be clear:
I’m not saying that you should avoid promoting physical products.
just remember that physical product commissions tend to be A lot lesss than with digital products.
2. Integrated Advertising:
The other nice thing about CPA is that you don’t need to disfigure your site with ugly Adsense blocks or banner ads.
As you’ll see later, you can seamlessly integrate CPA offers into your site.
This means you run a legit branded site… while benefiting from out out-of-this world CTR and commissions.
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